GTA 6 isn't even out yet and people are already buying $3,000 jackets. Selfridges, the big London department store, launched a GTA 6 collection and a store takeover on November 9. About 60 items went up, and the most expensive one, a varsity jacket at $3,025 on the US site (£2,500 in the UK), sold out almost right away.
Yeah. Three grand. For a jacket from a video game that comes out November 19.
The quick version
| Where | Selfridges, London (store takeover) and the Selfridges website |
| Started | November 9, 2026 |
| How many items | About 60 |
| Cheapest | An "I Heart VC" shot glass for $6.50 |
| Most expensive | The Goodtime State varsity jacket, $3,025 (US) / £2,500 (UK) |
| Sold out | The varsity jacket and a black Vice City jacket, per GameSpot |
What's in the collection?
It's the usual mix you'd expect, just with a Vice City coat of paint. Clothing, accessories and small stuff like that $6.50 shot glass. Game Rant added up everything listed on the Selfridges site and got a total of more than $9,700 if you bought one of each. Most of it isn't anywhere near the jacket's price, but a lot of it isn't cheap either.
The black Vice City jacket also sold out. Outlets don't agree on its exact price, so we're not going to guess. It's in the low thousands, not the hundreds.
People actually lined up for this
Gaming Promax reports that Selfridges' website had a queue of more than 100,000 people when the collection first went live. That's one report, not an official Selfridges number, but it matches what everyone saw: stuff selling out fast.
Push Square called the prices "daylight robbery," which is about how most of the internet reacted. Still, somebody bought those jackets. Limited runs, a famous store and the biggest game launch in years is a pretty good recipe for that.
Why Selfridges?
GTA 6 is set in Vice City, Rockstar's version of Miami, so London is a bit of a funny pick. But Rockstar North, the main studio behind the game, is in Scotland, and GTA has always had a big UK following. Selfridges also does these big brand takeovers all the time. It's a marketing thing, and it's working.
It's not the only GTA 6 event this month
Rockstar is also throwing a live music festival in Miami on November 21, two days after launch, with Travis Scott, Cardi B and more. We've got the full lineup and ticket info here. Between the merch, the festival and the launch, Rockstar is going big on this one.
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Cheaper ways to get your GTA fix
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If $3,025 is a bit much (it is), the game itself is $79.99. GTA 6 for PS5 is the obvious one. Sony is also selling two limited GTA 6 DualSense controllers on November 19, and those are a lot more useful than a jacket you're scared to wear. And if you want something to play until the 19th, GTA V is still the best warm-up there is.
Pre-load, file size and unlock times are all in our GTA 6 hub.
FAQ
How much is the GTA 6 Selfridges jacket?
$3,025 on Selfridges' US site and £2,500 in the UK. It sold out.
How many items are in the GTA 6 Selfridges collection?
About 60, from a $6.50 shot glass up to the $3,025 jacket.
Can you still buy GTA 6 merch at Selfridges?
Some of it. The jackets sold out fast, but other items were still listed. Check Selfridges directly, stock changes quickly.
When does GTA 6 come out?
November 19, 2026, on PS5 and Xbox Series X|S.
Sources
- GameSpot: GTA 6 jacket that costs $3,000 sells out immediately gamespot.com
- Game Rant: $3,000 GTA 6 collectible officially unveiled gamerant.com
- Push Square: GTA 6's exclusive Selfridges merch is daylight robbery pushsquare.com
- Gaming Promax: GTA 6 Selfridges collection includes $3,025 jacket gamingpromax.com
Written by the WIZY creator
A lifelong gamer and Warhammer painter, and the maker of the WIZY RPG game. I write about games, hardware, Warhammer and crypto in plain English, and I check every fact against its source.
